Routine is the anesthetic. That is exactly what your company pumps into you every month. Not money. No. A feeling of false stability.
Moscow is not a city. It is a textbook on cynicism and survival. Here you see the principle of Dynamic Pricing in its purest form. The weather the road wars driver stupidity and suddenly your ride costs three times as much. You pay without batting an eye. You understand. Demand is there supply is limited the price skyrockets. That is the iron logic of the market.
But here is where the comedy worthy of Chekhov begins. In this very same Moscow where we accept Dynamic Pricing for a taxi as a given we completely ignore this law when it comes to ourselves. We voluntarily become the cheapest fixed asset.
💸 The Cheapest Asset Club
We are trained for years to sell our time at a rate known in advance. Salary. Paycheck. Stability. That is not a guarantee. That is your personal sentence. It is a voluntary entry into the “Cheapest Asset” club.
Look at the fact. Your company sells your expertise your strategy your work the creation of which took years in high-risk systems. And it does not sell it for your monthly rate. It sells it for a sum that is five and often ten times higher. Why. Because they applied that very Dynamic Pricing to your product they just cynically called it margin or added value.
You operate as a standard resource in global logistics always at one low predictable price. Your company sells you as emergency unique access during a crisis.
🔑 Hidden Value The Principle of Limited Resource
My experience in resource management and dynamic pricing taught me one thing. You do not sell a seat. You sell access to scarcity.
Your Economy Class is selling time. “I will spend 10 hours on your project.” Easy to evaluate. Easy to replace. You compete with an army of other “hours” on the market. That is your salary. A low monotonous ceiling.
Your Business Class is selling access. “I grant you access to my strategy which took ten years to develop. You will get the result in 10 hours because I know where not to go.” You are not selling time spent. You are selling the client’s saved years. You are selling their absence on the path to error.
It is this access to a unique proven solution that must become your unit of pricing.
📈 How to Charge X5 Waking Up from the Anesthetic
The secret is for the client to pay not for your presence. But for your absence on the path to catastrophe. You are not selling time. You are selling the lack of need for it.
To raise your price fivefold stop being a hammer. Become an architect.
Limit the Supply Do not be always available. Your “Business Class” must have only two or three seats. Demand creates price. If you are always at hand you are always cheap.
Quantify the Result Do not say “I worked on this for seven days.” Say “This solution will save you $5 million.” The price is tied to the amount saved not to your expended energy.
Introduce the Urgency Factor (Dynamic Factor) Is your participation required “yesterday” or “on Sunday”. That is not “a huge favour”. That is Dynamic Pricing. The price for emergency access must be multiplied. If they call you during your personal time the rate skyrockets. That is the logic of the market. That is fair.
Moscow teaches a hard truth. Here survives the one who understands his value and is ready to name it. If you are the cheapest asset it is not the company’s fault. It is yours. You voluntarily signed up for the routine-anesthetic.
It is time to rip your life out of “Economy Class”. Make your “access” to your unique world five times more expensive.
If this text forced you to remember who you are the anesthetic is wearing off. This is only the beginning of the strategic audit. The full operational blueprint is waiting for you