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Russian character

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‘Nichego Strashnogo’ (Nothing Scary): It’s not just a Russian phrase—it’s the Moscow mindset. It’s the moment Russians activate ‘God Mode’ when everything is falling apart.

Read our new, high-octane post on the two untranslatable phrases that define the Russian character and business philosophy. Forget the planners; this is your guide to Moscow’s street smarts and spontaneity.

Nichego Strashnogo: Russia’s Unofficial Mindset for Survival

don't be nervous

You were taught to “Keep Calm.” Moscow teaches you otherwise. The phrase “Ne nado nervnichat’” is not advice—it’s a weapon used to disarm you in the face of chaos. Our Moscow insider reveals why being nervous is your fuel and your survival instinct here. We break down 7 scenarios (from bank queues to traffic jams) where this polite command is, in reality, a direct denial of your right to fight. Stop relaxing. Start winning.

Moscow’s Rule: Why “Don’t Be Nervous” is an Insult